帶著清新干凈的審美，我們呈現(xiàn)esh gruppa‘的品牌設(shè)計(jì)。FORM是一家位于莫斯科的建筑事務(wù)所。他們?cè)O(shè)計(jì)獨(dú)特的公共和私人設(shè)施。設(shè)計(jì)師# 8217;任務(wù)是為FORM開發(fā)一種新的方式來交流他們的工作，并創(chuàng)建一個(gè)圖形標(biāo)識(shí)來匹配它。 Esh gruppa提出了三個(gè)主要概念來指導(dǎo)這個(gè)品牌項(xiàng)目。第一個(gè)是社區(qū)，因?yàn)樗械南敕ǘ际窃趫F(tuán)隊(duì)協(xié)同作用下誕生的。然后是Method，項(xiàng)目的框架。最后是實(shí)現(xiàn)想法的項(xiàng)目。這三軸構(gòu)成了FORM’視覺識(shí)別的基礎(chǔ)。 例如，徽標(biāo)設(shè)計(jì)動(dòng)態(tài)工作，因?yàn)樗幸粋€(gè)可變版本。在數(shù)字格式中，它平滑地改變寬度。為這個(gè)項(xiàng)目選擇的字體起著關(guān)鍵作用，因?yàn)樗墓P畫具有幾何風(fēng)格，具有建筑印記。 總而言之，該項(xiàng)目具有無污染，干凈的風(fēng)格，代表FORM局。設(shè)計(jì)師根據(jù)品牌的價(jià)值觀創(chuàng)造了強(qiáng)烈的視覺識(shí)別，并進(jìn)行了系統(tǒng)的組織。我們重新陶醉于可變字體動(dòng)畫，以及它是如何有效地工作的。 額外的優(yōu)惠 藝術(shù)指導(dǎo):Phillip Tretyakov, Violetta Postnova 設(shè)計(jì):Asya Cherepanova 網(wǎng)頁(yè)設(shè)計(jì):Violetta Postnova, Alyona Melnikova, Phillip Tretyakov

Bringing a fresh and clean aesthetic, we present esh gruppa‘s branding design. FORM is a Moscow-based architectural bureau. They design unique public and private facilities. The designers’ task was to develop a new way for FORM to communicate about their work and create a graphic identity to match it.??????? esh gruppa came up with three main concepts to guide this branding project. The first one is Community, as all ideas are born thanks to group synergy. Then comes Method, the project’s framework. Finally, Projects when ideas materialize. All these three-axis have become the foundation of FORM’s visual identity. For instance, the logo design works dynamically, as it has a variable version. In the digital format, it smoothly changes its width. The typography chosen for this project plays a key role, as its strokes have a geometric style, featuring an architectural imprint. All in all, this project has an unpolluted and clean style to represent FORM Bureau. The designers created a strong visual identity based on the brand’s values and systemically organized it. We’re hypnotized with the variable font animation and how effectively everything works out. Additional credits Art Direction: Phillip Tretyakov, Violetta Postnova Design: Asya Cherepanova Web design: Violetta Postnova, Alyona Melnikova, Phillip Tretyakov