Project Name: Serbia National Pavilion
展會名稱：中國國際進口博覽會
Event: China International import Expo (CIIE)
建筑與設計: Aleatek Studio (埃洛德設計咨詢（深圳）有限公司)
Architecture & Design: Aleatek Studio
主創(chuàng)設計 Lead Designers : Jakša Nikodijevi? （李幾米 ）, Danilo Trevisan
項目地點：上海
Location : Shanghai
客戶：塞爾維亞共和國政府
Client: Government of the Republic of Serbia
互動設計與數(shù)字解決方案：德稻集團
Interactive Design & Digital Solutions: DeTao Group
搭建執(zhí)行：京兮設計
Construction: JINGXI Design
支持單位：2027年貝爾格萊德世博會，塞爾維亞國家旅游組織
With Support of : Expo 2027 Belgrade, National Tourism Organization of Serbia
設計概念：小麥旋律
Design Concept: “Wheat Melody”
2025年中國國際進口博覽會塞爾維亞國家館通過詩意的"小麥旋律"主題，頌揚中塞兩國源遠流長的文化與農(nóng)業(yè)紐帶。
The Serbia National Pavilion at the 2025 China International import Expo celebrates the timeless cultural and agricultural bond between Serbia and China through a poetic concept titled “Wheat Melody.”
展館將建筑、感官設計與數(shù)字交互完美融合，打造出一場關于文化認同、自然美學與共同傳統(tǒng)的多感官敘事——串聯(lián)起味覺、聽覺與集體技藝的和諧共鳴。
The pavilion intertwines architecture, sensory design, and digital interaction to create a multi-sensory narrative about identity, nature, and shared traditions — connecting taste, sound, and collective craftsmanship.
建筑語匯從塞爾維亞傳統(tǒng)"Sojenica"民居（一種底層架空的 vernacular 建筑形制，兼具安全防護與糧食儲藏功能）中汲取靈感，這種建筑形態(tài)在中國傳統(tǒng)木構建筑中亦能找到共鳴，成為連接兩國文化的隱喻橋梁。
The architectural language draws inspiration from the ancient Serbian “Sojenica” house, a vernacular dwelling with elevated floors used for safety and food storage — a typology also found in traditional Chinese wooden architecture. This connection becomes a metaphorical bridge between the two nations.
展館的夯土立面懸浮于真實小麥層之上，象征著塞爾維亞的農(nóng)業(yè)傳承與最珍貴的物產(chǎn)——金色谷物。建筑底部，麥田與自然色調的發(fā)光管狀裝置交融，喚起土地與光明的詩意聯(lián)想。退臺式的"咖啡廊"構筑出迎賓空間，邀請訪客在此駐足觀賞、靜思回味，生動詮釋塞爾維亞的待客之道。
The pavilion’s rammed-earth façade, elevated above a layer of real wheat, symbolizes Serbia’s agricultural heritage and its most essential ingredient — the golden grain. Beneath the structure, wheat fields blend with glowing tubes in natural tones, evoking both earth and light. The exterior setback forms a “coffee porch” — a welcoming threshold where visitors pause, observe, and reflect, embodying the Serbian spirit of hospitality.
空間體驗
Spatial Experience
訪客首先步入過渡廊道，夯土墻與六米高的繩藝裝置并行展開，其鮮艷色彩取自2027年貝爾格萊德世博會"為人類而玩"的主題標識。這條廊道既是象征性的通道，也是半博物館半游樂場的體驗空間——立面嵌入式櫥窗展示著塞爾維亞游戲、節(jié)慶與民俗的珍貴影像，提前展露2027年世博會的"游戲"主題精髓。
空間氛圍經(jīng)歷精妙轉變：從幽暗親密的導入?yún)^(qū)域，逐漸過渡到明亮開闊的中心展廳，形成土地與光明、圍合與開放的詩意對比。
Visitors first encounter a transitional corridor, where the rammed-earth wall runs parallel to a six-meter-high rope installation in the vivid colors of the Expo 2027 Belgrade identity, themed “Play for Humanity.”
The corridor operates as a symbolic passage — half museum, half playground — featuring window displays embedded within the façade that project archival footage of Serbian games, festivals, and folklore, offering glimpses of the “Play” theme that Serbia will present at the upcoming Expo 2027.
The atmosphere gradually shifts: from a dimly lit, intimate introduction into a bright, open central hall — a contrast between earth and light, enclosure and openness.
核心展區(qū)：品味你的目的地
Interior: “Taste Your Destination”
展館核心矗立著互動品鑒站"品味你的目的地"。這座融合土壤、鋼材與小麥的雕塑式主裝置，既似品酒吧臺，又如儀式祭壇。拋光金屬管如倒垂的麥穗輕盈垂落，內置揚聲器流淌出塞爾維亞民謠聲景，營造出同時觸動情感與好奇的沉浸氛圍。
At the heart of the pavilion stands the interactive tasting station “Taste Your Destination”, designed as a sculptural centerpiece combining soil, steel, and wheat. The installation resembles both a bar and altar, crowned with polished metal tubes that descend like inverted stalks of wheat. Hidden speakers within the structure emit gentle soundscapes of Serbian folk music, creating an immersive environment that appeals to both emotion and curiosity.
訪客可通過臺面集成觸屏探索個人"塞爾維亞身份檔案"——這段融合心理學、地理學與美食學的數(shù)字旅程，將為每位參與者揭示專屬故事：可能在塞爾維亞居住的地點、最匹配個性特征的美食、音樂與生活方式。這個由塞爾維亞文化機構與德稻數(shù)字系統(tǒng)共同打造的互動環(huán)節(jié)，實現(xiàn)了空間設計與體驗品牌的無縫銜接。
Visitors engage with touchscreen displays integrated into the counter, discovering their personalized “Serbian Profile” — a playful digital journey blending psychology, geography, and gastronomy. Each profile reveals a story: where one might live in Serbia, what food, music, and lifestyle best match their character. This interactive layer — developed in collaboration with Serbian cultural institutions and powered by DeTao’s group digital systems — seamlessly merges spatial design with experiential branding.
參與者可獲得印有個人檔案的紀念卡片，憑此在開放式廚房站兌換對應風味樣品——既是對塞爾維亞的象征性品味，也是真實可感的味覺體驗。
Participants receive a printed souvenir card summarizing their profile, which they can present at the open kitchen station to sample a taste corresponding to their result — a symbolic and literal taste of Serbia.
材質與美學
Materiality and Aesthetics
夯土墻面呼應塞爾維亞鄉(xiāng)村工藝，編織繩墻與懸掛布藝裝置則以當代建筑語匯重新詮釋了塞爾維亞編織與中國結藝的傳統(tǒng)精髓。
The rammed-earth surface references Serbia’s rural craftsmanship, while woven rope walls and hanging fabric panels reinterpret traditional Serbian weaving and Chinese knotting in a contemporary, architectural language.
在展館入口處，上海視覺藝術學院學生與塞爾維亞藝術家共同創(chuàng)作的編織藝術品融入繩墻裝置，這一合作成為展館精神的生動隱喻——兩種文化通過集體創(chuàng)造力與人類共同精神的融合，彰顯藝術設計如何通過觸覺與情感體驗聯(lián)結不同國度。
At one of the pavilion’s entrances, students from the Shanghai Institute of Visual Arts (SIVA) collaborated with Serbian artists to co-create a series of woven artworks integrated into the rope wall installation. This collaborative gesture became a living metaphor for the pavilion’s ethos — a fusion of two cultures expressing collective creativity and shared human spirit, symbolizing how art and design can unite nations through tactile and emotional experience.
內部空間運用黃銅、網(wǎng)布與天然谷物等材質，在保持現(xiàn)代精致格調的同時傳遞溫暖質感與真實觸感。聲景、紋理與香氣的整合將展館升華為"會呼吸的裝置"，展開農(nóng)業(yè)、建筑與情感的深度對話。懸掛布條與柔和發(fā)光的金屬構件營造的光影互動，進一步強化了流動與嬉游的空間氛圍。
Inside, materials such as brass, mesh, and natural grains convey warmth and authenticity, while maintaining a refined modern tone. The integration of sound, texture, and aroma transforms the pavilion into a “living installation” — a dialogue between agriculture, architecture, and emotion. The interplay of light and shadow, created by suspended fabric strips and softly glowing metal fixtures, enhances the atmosphere of motion and play.
融匯游戲、品味與人文的展館
A Pavilion of Play, Taste, and Humanity
"小麥旋律"館既是一座建筑宣言，也是一次文化邀約——邀請人們通過感官深入體驗塞爾維亞。它將2027年貝爾格萊德世博會"為人類而玩"的主題轉化為可觸可感的實體形態(tài)：游戲即創(chuàng)造，連接即本質，體驗即人文。
The “Wheat Melody” pavilion stands as both an architectural statement and cultural gesture — an invitation to engage with Serbia through the senses. It translates the theme of Expo 2027 Belgrade, “Play for Humanity,” into tangible form: play as creativity, as connection, and as the essence of being human.
通過傳統(tǒng)材料與互動科技的創(chuàng)新融合，這座展館為國家形象展示提供了全新范式——讓建筑成為社會表演的舞臺，邀請訪客不再只是旁觀，而是親身品味、聆聽、參與。
By blending traditional materials with interactive technology, the pavilion offers a new model for national representation — one where architecture becomes a social performance, inviting visitors not only to observe, but to taste, listen, and participate.
關于建筑與設計事務所: Aleatek Studio
about Architecture & Design “ALEATEK STUDIO”
ALEATEK STUDIO 由意大利建筑師 Danilo Trevisan與塞爾維亞建筑師 Jaksa Nikodijevic于2013年聯(lián)合創(chuàng)立，兩位主創(chuàng)常駐于香港、深圳，近期將于上海開設辦公室。這家建筑事務所以精準的環(huán)境洞察力、對空間與光影的精妙掌控著稱，從博物館到大型城市項目，擅長以概念驅動的設計捕捉每個作品的獨特本質。
憑借橫跨藝術、教育、住宅、綜合體及商業(yè)領域的全球化項目經(jīng)驗，ALEATEK 為每項任務注入深厚專業(yè)積淀。其屢獲國際獎項的團隊致力于打造功能與美學無縫融合的建筑，切實滿足客戶需求。
事務所遵循 “用戶、環(huán)境、愿景”（U.C.A.） 核心理念——通過理解客戶期許、場地語境及建筑功能潛力，為不同情境定制契合的解決方案。ALEATEK 的跨學科實踐涵蓋建筑、城市規(guī)劃、景觀設計、室內空間乃至家居裝飾產(chǎn)品，以創(chuàng)新思維構筑真實而獨特的空間體驗。
可持續(xù)發(fā)展深植于設計基因。ALEATEK 堅信建筑需兼具環(huán)境可持續(xù)性與社會影響力，因此注重方法論、協(xié)作模式及系統(tǒng)性可持續(xù)策略，塑造滋養(yǎng)社區(qū)的文化地標。
Aleatek.com
Founded in 2013 by Danilo Trevisan, and Jaksa Nikodijevic, two architects based in Hong Kong, Shenzhen and recently activating Shanghai office, ALEATEK STUDIO is an architectural firm known for its keen ability to manipulate space and light with precise contextual understanding. With a global portfolio spanning arts, education, residential, mixed-use, and commercial projects, ALEATEK brings extensive experience and expertise to every endeavor. Embracing a philosophy rooted in Users, Context, and Ambition (U.C.A.), by comprehending the client's aspirations, the surrounding environment, and the inherent potential of a building's function, the Studio crafts solutions that resonate with each unique circumstance.
Sustainability lies at the core of the firm's design ethos. Staunch advocates of crafting structures that are not only environmentally sustainable but also socially impactful ALEATEK prioritizes methodology, collaboration, and integrated sustainable design strategies, creating culturally significant structures that enrich communities.
Aleatek.com
關于主創(chuàng)設計師
about Lead Designer
Jakša Nikodijevi? （李幾米 ）
ALEATEK工作室首席建筑師兼合伙人
上海視覺藝術學院講師
塞爾維亞籍建筑師與設計師，擁有逾15年跨亞洲與歐洲文化背景的項目領導經(jīng)驗，專注于大型商業(yè)、公共和辦公空間的開發(fā)，非常注重創(chuàng)新設計與跨學科協(xié)作。在實踐中融合親力親為的創(chuàng)意指導與學術專長，擔任上海視覺藝術學院主題環(huán)境設計系高級課程負責人，并曾任雙語建筑設計雜志《ARHITEKTA》主編。同時參與創(chuàng)辦國際文化項目，包括搭建歐亞觀眾橋梁的電影節(jié)等。
Principal Architect and Partner at ALEATEK Studio | Lecturer at Shanghai Institute of Visual Arts
A Serbian-born architect and designer with over 15 years of experience leading cross-cultural projects across Asia and Europe. Specializes in large-scale commercial, public, and office developments, with a strong focus on innovative design and multidisciplinary collaboration. Combines hands-on creative direction in practice with academic expertise as a senior course leader at the Themed Environmental Design Department at SIVA, and as the former editor-in-chief of ARHITEKTA, a bilingual architecture and design magazine.
Additional roles include co-founding international cultural initiatives, such as film festivals that bridge European and Asian audiences.
關于主創(chuàng)設計師
about Lead Designer
DANILO TREVISAN
Aleatek Studio創(chuàng)始合伙人兼總監(jiān)
在意大利獲得執(zhí)業(yè)資質，作為Aleatek集團創(chuàng)始人，他憑借自2006年起深耕亞洲建筑領域的洞察力，為工作室運營奠定堅實基礎。其在大型酒店綜合體、城市規(guī)劃及跨境項目協(xié)調方面的專長，因對生產(chǎn)生態(tài)系統(tǒng)的精妙把握而更顯深厚——從軟裝配飾到工業(yè)設計皆游刃有余。作為務實的設計師，他既精通技術，又致力于推動全球設計話語發(fā)展，其領導專業(yè)機構的經(jīng)歷便是明證。作為意大利設計協(xié)會成員，Danilo憑借專業(yè)技術背景與全球市場洞察力，持續(xù)推動設計文化與建筑研究的進步。
Founding Partner and Director at Aleatek Studio.
Licensed in Italy and founder of Aleatek Group, anchors the studio’s operations in a deep understanding of Asia’s architectural landscape, cultivated since 2006. His expertise in large-scale hospitality complexes, urban planning, and cross-border project coordination is enriched by a nuanced grasp of production ecosystems, from soft furnishings to industrial design. A pragmatic designer, he balances technical mastery with a commitment to advancing global design discourse, evidenced through his leadership in professional institutions. As a member of the Italian Design Association, Danilo is committed to promoting the advancement of design culture and architectural research, which relies on his professional technical background and awareness of the global market.
